A modern hibiscus liqueur brand inspired by the meaning of “RARA” — rare, unconventional, unforgettable. Built from the ground up, the identity blends Latin influence, expressive femininity, and a bold visual language designed to leave a lasting impression.
BRANDING
Brand Identity / Brand Strategy / Visual Identity System / Packaging / Campaign
Brand Identity / Brand Strategy / Visual Identity System / Packaging / Campaign
BRAND IDENTITY /
CREDITS:
Client: Rara Hibiscus Liqueur
Agency: Macias Creative
Chief Creative Director: Marcos Macias
Associate Creative Director: Arnaud Pages
Art Director: Orianna Montenegro
Designer: Nazanin Mammadzada
Copy Writer: Carolina Del Busto
Animator: Carlos Viteri