Silver - Packaging
Silver - Campaign & Elements of Design
One Club Award Miami Chapter
Merit Mention
In 2021, Pollo Tropical got themselves a liquor license. In South Florida, a fast casual restaurant with a liquor license is a rarity, especially when that said restaurant opts to mix and bottle their own cocktails.
Brand Voice / Art Direction / Communication Campaign / Brand Identity / Photography / Elements of Design
OBJECTIVE:
Launch a new cocktail brand and packging system-wide that is unique and proprietary for the brand. Communicate and reinforce the brand essence to reflect the real authentic colorful Miami.
Brand Voice / Art Direction / Communication Campaign / Brand Identity / Photography / Elements of Design
OBJECTIVE:
Launch a new cocktail brand and packging system-wide that is unique and proprietary for the brand. Communicate and reinforce the brand essence to reflect the real authentic colorful Miami.
LAUNCH CAMPAIGN /
Cultural Relevancy
CREDITS:
Client: Pollo Tropical
Agency: Macias Creative
Chief Creative Director: Marcos Macias
Senior Art Director: Arnaud Pages
Art Director: Orianna Montenegro
Copywriter: Carla Torres
Photographer: Félix Not The Cat