![](https://freight.cargo.site/t/original/i/eea40ef56b3832febb7d4518e9d98e949bb8f62b866916eb5d6a28a4e4537c2f/02B_Packaging_PT_Mojito.png)
![](https://freight.cargo.site/t/original/i/a7c0b8a4d14b0445eddc5acb24d4b49252ee37aaf2cee553982b14287f3988b5/02B_Packaging_PT_Rum---Cola-.png)
![](https://freight.cargo.site/t/original/i/4c9d724217fbb010bf9d16b04cc4ac796d28e5416c5ba3f73776f97508dd0bdb/LaPalmitaCocktail.png)
Silver - Packaging
Silver - Campaign & Elements of Design
One Club Award Miami Chapter
Merit Mention
In 2021, Pollo Tropical got themselves a liquor license. In South Florida, a fast casual restaurant with a liquor license is a rarity, especially when that said restaurant opts to mix and bottle their own cocktails.
Brand Voice / Art Direction / Communication Campaign / Brand Identity / Photography / Elements of Design
OBJECTIVE:
Launch a new cocktail brand and packging system-wide that is unique and proprietary for the brand. Communicate and reinforce the brand essence to reflect the real authentic colorful Miami.
Brand Voice / Art Direction / Communication Campaign / Brand Identity / Photography / Elements of Design
OBJECTIVE:
Launch a new cocktail brand and packging system-wide that is unique and proprietary for the brand. Communicate and reinforce the brand essence to reflect the real authentic colorful Miami.
LAUNCH CAMPAIGN /
Cultural Relevancy
![](https://freight.cargo.site/t/original/i/4742ee65b37ee21d54d639073188f0d46f8fb1096f497153fe826ac12297bc4b/MOJITO1.png)
![](https://freight.cargo.site/t/original/i/ccd6a8411de9152922c087b8b5a5ff4be2b95ed8f3602e2fe777d3a32dd80328/MOJITO2.png)
![](https://freight.cargo.site/t/original/i/200bd759f3bb144a8fb6730489def49e62317f2dd6e814ae006ac0ca0aa20af9/MOJITO3.png)
![](https://freight.cargo.site/t/original/i/a1f1d3cc97f382daa515e1de98649743a0c2a6890f52414715b086c4ba63cb16/MOJITO4.png)
![](https://freight.cargo.site/t/original/i/c39fbd94ec23bc56273210534956e418aadd6d9337b27c1e64ea76bebc298d43/MOJITO5.png)
![](https://freight.cargo.site/t/original/i/8f94643ee508a93b6e11853704c2d3b03849a088b26343f1fc944308f6300474/palmita1.png)
CREDITS:
Client: Pollo Tropical
Agency: Macias Creative
Chief Creative Director: Marcos Macias
Senior Art Director: Arnaud Pages
Art Director: Orianna Montenegro
Copywriter: Carla Torres
Photographer: Félix Not The Cat