Pollo Tropical ®, a Fiesta Restaurant Group Inc. brand, is one of Miami's favorite quick service restaurant since 1988. Currently owns and operates more than 150 locations throughout Florida.

When Pollo Tropical introduced a Cuban sandwich to the menu, we made sure it felt true to its roots. “There’s a New Cuban in Town” celebrated the unmistakable details that make a Cuban sandwich iconic, from the mantequilla to the perfect 45 degree cut. Built for those who know, the campaign brought authenticity, humor, and cultural pride to every touchpoint.

BRAND COMMS & EXPERIENCE  

TV  / OOH  / Social Media / Retail Merchandising  / Activation / Brand Voice / Art Direction