![](https://freight.cargo.site/t/original/i/f2a92fa18c54192e2987c35e1e7c95f50b8cd4f9025d041e1c001305606dcee6/The_Crispy_Chicken_Cuban_CMYK.jpg)
Pollo Tropical ®, a Fiesta Restaurant Group Inc. brand, is one of Miami's favorite quick service restaurant since 1988. Currently owns and operates more than 150 locations throughout Florida.
Brand Voice / Art Direction / Communication Campaign / Brand Identity / Photography / Elements of Design / Activations
OBJECTIVE:
Launch a sandwich line, system-wide that is unique and proprietary for the brand.
Communicate and reinforce the brand essence to reflect the real authentic Miami, and the brand’s cuban inspired roots.
OBJECTIVE:
Launch a sandwich line, system-wide that is unique and proprietary for the brand.
Communicate and reinforce the brand essence to reflect the real authentic Miami, and the brand’s cuban inspired roots.
![](https://freight.cargo.site/t/original/i/e3f74c3aa5319357d57d3cc8610b2fb9c707e1480c0d0fdd2d3f3a07fa9f9578/PolloTropical_Logo_Final-3-02.png)
![](https://freight.cargo.site/t/original/i/08ef00a97d4f274bbabadb4e3c697e15db0509b15775634ea8c3caf5ffc324f7/PolloTropical_Logo_Final-3-01.png)
![](https://freight.cargo.site/t/original/i/2a63f15130acbc3004664e51185d75e931ca1c8f743dab16384ed8c88aaebc13/STICKERS_POLLO.png)
CULTURAL INSIGHT
The "Mantel"
Leverage the product photography opportunity by including a visual cultural cue that delivers relevance to our core audience while also creating a beautiful proprietary aesthetic for the brand.
The “Mantel” is a colorful inexpensive tablecloth found in many Cuban-American homes, sometimes made vinyl or covered in plastic to protect its beauty. Typically it is a floral pattern that uses bright tropical colors.
![](https://freight.cargo.site/t/original/i/e509e497c2601e708db0117f163585269c098ea92083800fbcabea8daf45b585/manteles.png)
TESEAR /
Cultural Relevancy
![](https://freight.cargo.site/t/original/i/0eeaa1201330ebf70fabe860b6635949a73b80804bed6648cdb9042cac0a823b/tesear_billboard.jpg)
![](https://freight.cargo.site/t/original/i/526bd3f5553d743772079cda886264def65d3b70a873e66c9687049c70399ff9/tesear_busstop.jpg)
![](https://freight.cargo.site/t/original/i/1dc7ff9362fcda9dfcad8d611df06e703c6cc0fb9ac892a191223c26b890f5a5/IMG_3560.jpg)
![](https://freight.cargo.site/t/original/i/bdf1c893daffc0931071fa98fb7471244b7ac753ef4018a791f67cc1321d7a6c/IMG_3559.jpg)
![](https://freight.cargo.site/t/original/i/45af96bf2532c2c31745a68f46f1e9638ee31724047ddbb595dc4a80a9acd0c9/IMG_3564.jpg)
CAMPAIGN LAUNCH /
![](https://freight.cargo.site/t/original/i/7eceb9d626c33f573dc66c39e146d01e3066af72d37a2fac9f2f5ee0e18c862c/PT_OOH-Campaign_400x1400_RGB_Crispy_3-4-1.jpg)
![](https://freight.cargo.site/t/original/i/87520bd7c524bfc49a0ccd50c6b1085209135c579dd3bf78eed1116ad9af4c48/Screen-Shot-2020-09-30-at-3.22.14-PM.png)
![](https://freight.cargo.site/t/original/i/88f36b4648be8ed57f526a03e7d69beec2a261f0013da6dfcb682783e1dad657/Screen-Shot-2020-09-30-at-4.36.53-PM.png)
![](https://freight.cargo.site/t/original/i/2592091b139e967dafb44934663bcd14276eff556a7a6f6d2d8c816e20c09e4d/Screen-Shot-2020-09-30-at-3.21.54-PM.png)
![](https://freight.cargo.site/t/original/i/ce7ea3257125c0ef3edadcd4d816454f293918cd869b5c6d0de393011a61a1af/Window-Cling-1.png)
CAMPAIGN LAUNCH /
![](https://freight.cargo.site/t/original/i/cffe0e243483b57fe71ae441a88cf02acbf86102df7782db59a8798e9752899b/PolloTropical_Sign_Activation-03.png)
CREDITS:
Client: Pollo Tropical
Agency: Macias Creative
Chief Creative Director: Marcos Macias
Senior Art Director: Arnaud Pages
Art Director: Orianna Montenegro
Copywriter: Carla Torres
Photographer: Félix Not The Cat
Director/DP: Sherman Johnson
Editor: Jorge Colón