ADDY AWARD 2022
Silver - Brand Identity
Sebastian Strong was founded in honor of Sebastian Ortiz, who bravely fought a 14-month-long battle with cancer. His treatment was decades old and no newer treatments were available. The foundation aims to not only honor Sebastian’s life but to work to create less toxic, more targeted treatment options for kids like Sebastian.
We were inspired by Sebastian and his almost “superhuman” zeal. The logo is a young boy reaching up for the stars wearing a loose-fitting cape symbolizing Sebastian’s unwavering strength. At the edge of his hand are little bursts of stars, indicating that hope is always within reach.
Brand Voice / Art Direction / Communication / Brand Identity / Elements of Design
We were inspired by Sebastian and his almost “superhuman” zeal. The logo is a young boy reaching up for the stars wearing a loose-fitting cape symbolizing Sebastian’s unwavering strength. At the edge of his hand are little bursts of stars, indicating that hope is always within reach.
Brand Voice / Art Direction / Communication / Brand Identity / Elements of Design
BRAND IDENTITY /
CREDITS:
Client: Sebastian Strong
Agency: Macias Creative
Chief Creative Director: Marcos Macias
Senior Art Director: Arnaud Pages
Art Director: Orianna Montenegro
Designer: John Andaluz